Electronic Arts
Published:
🤖 Electronic Arts leaned heavily on AI for Battlefield 6, and both players and the press noticed.
Fast Company named EA among the most innovative studios of 2026 after revealing the tools: Voice2Face was used to auto-generate cutscene drafts and roughly 30% of final facial animation, plus a pipeline with FaceRig, Autodesk Maya and Flow, cutting model time from two weeks to hours. EA had said AI was limited to prototyping, yet players found generated assets later removed; the game's page on Steam lacked a generative-content label. The debate over AI's role in production is heating up.
