Schreier
Published:
Schreier: AAA game budgets in North America reach $300M, «and even more» ⚠️
The reporter says verification is hard because publishers hide financing, but he keeps hearing about projects at that scale, most of the money goes to payroll, and marketing is additional. The result: huge pressure on studios, layoffs and zero tolerance for new-IP flops. Widespread AI tools, according to Schreier, haven't meaningfully cut time or costs.
