Marathon
Published:
🔥 IGN report: Marathon from Bungie reportedly cost over $200 million, putting it up there with the industry's biggest blockbusters.
Market turbulence and underwhelming online figures mean Sony is piling on the pressure, they see the shooter as a long-term investment, not a one-off release.
Bungie has the pedigree, years of live‑service know‑how and a strong visual identity, but they now must attract and retain a HUGE audience to justify the spend; insiders say Marathon isn't headed for the same fate as Concord.
